Keynote Speaker, Journalist and Mindset Strategist

The Story Code:

Unlock resilience and influence by rewriting the stories you tell yourself

A practical guide for leaders, professionals, and high-performers - transform from just surviving to thriving by mastering the hidden force that shapes our lives: self-talk.

Why this book?

We live in the age of burnout, uncertainty, and relentless change. But the biggest obstacle isn’t the economy, competition, or even AI – it’s the stories we tell ourselves.

Grounded in 30 years of journalism, leadership, and brand storytelling, Mark Jones reveals The Story Code – a simple yet powerful framework for rewriting self-doubt and limiting beliefs to unlock clarity, resilience and influence.

This book will show you how to:

Discover the gap between expectations and reality that fuels burnout.
Understand the fourth pillar of self-care – self-talk – and why it’s missing from today’s wellbeing conversation.
Rewrite limiting beliefs into empowering ones with practical tools backed by neuroscience and behavioural science.
Lead yourself first – so you can lead others with resilience, clarity, and optimism.